JP Summers · He/Him · 2026 · Denver, Colorado
JP
SUMMERS

Originally from Washington, D.C., I moved to Colorado desperate to be part of the big-mountain adventure scene. Fast forward thirteen years — more in love with the mountains than ever, and in a passionate love affair with paragliding.

Professionally, I'm a career strategist with a decade of agency and brand-side experience working on some of the largest consumer brands in the world — X Games, Visible, Denon, 1800, and others. That work is documented in full at Section 01, Marketing Strategy.

More recently, I've become a founder. I co-founded Vol Paragliding (with Zach Converse, 2025, Vol Corp S-corp) as a modern social network for paragliding pilots. I founded ParaBuyer (2025) as a peer-to-peer used-gear marketplace built on a competitive hypothesis against BuyCycle. And I founded Straji (2025) — a productized version of my own brand-strategy methodology, with real external tenants. Those products are documented in full at Section 02, Product Development.

I split my time between strategist-for-others work and operator-of-my-own-things work. This site exists to make clear that they are the same discipline.

Professional
2025–      Co-founder & President · Vol Corp
2025–      Founder · ParaBuyer
2025–      Founder · Straji

(career summary — brand-side + agency)
·   Senior strategist roles across consumer
    brands in action sports, telecom, audio,
    spirits, healthcare, OTC pharma, travel
    tech, QSR
·   2021–2024 · Agency-side senior strategist
    X Games · Visible · Denon · 1800
    and more
·   Earlier · Agency + brand strategist
Full CV available on request · LinkedIn linked below
Disciplines
Brand positioning

From value-proposition framing to full brand architecture.

Segmentation + research

Global quant/qual, unorthodox qual methodologies, segmentation-study authorship.

Creative strategy

Campaign planning, toolkit design, partner orchestration.

Product strategy

Hypothesis → roadmap → shipped product loop.

Commerce infrastructure

Stripe Connect / Tax / EasyPost / dispute reconciliation at the sole-operator scale.

Community building

Grassroots launch, partnership development, endemic credibility.

Brand identity + narrative

Manifesto writing, mission architecture, verbal brand systems.

Appearances
Red Bull X-Alps 2025

Invited as content creator alongside the Red Bull media team on official race coverage.

Outside Ignite · pending

Submitted to the 2026 finals; awaiting outcome.

Pending conversations

Speaking / interview opportunities under discussion.

Everything, in one place.

Complete index · 2021 – 2026
13 entries

This table is the shortest possible path to any single piece of my work. Click any row to jump to the full treatment on its section page.