
JP Summers
JP SUMMERSJP SUMMERSJP SUMMERSJP SUMMERS
Strategy
for brands.
Products I own.
Builder at heart. Comprehensive marketing systems by trade. Currently obsessed with product development, agentic infrastructure, and GTM.
What I do
I build strategy for clients and products (mostly) for myself.
For clients, I run all things marketing; usually designing and deploying full 360 marketing systems. On my own time, I build agile software, founding and shipping SaaS products across a range of categories. But, agnostic of focus, the job is still the same: make something that holds up in the real world.
Some of the brands I've worked with
















01
Section 01
Marketing
Strategy.
4 case studies
2022 – 2026
Fernet Branca · X Games · Visible · Denon
2022 – 2026
Fernet Branca · X Games · Visible · Denon
→ Enter
02
Section 02
Product
Development.
3 owned products
2022 – 2026
VOL · ParaBuyer · Straji
2022 – 2026
VOL · ParaBuyer · Straji
→ Enter
SCROLL
Seven select case studies
YearNameTypeSectionResult
2026Fernet BrancaSeasonal campaign
Marketing+27% YoY Sales · +943% traffic→
2024X Games (Ventura)Campaign + marketing-function build
Marketing+69% livestream · +266% engagement→
2023VisibleBrand repositioning
MarketingSeven figure user growth→
2023DenonGlobal segmentation + rebrand
Marketing+129% YoY Sales · +238% social→
2022Vol ParaglidingSocial sports tracking
ProductShipping · partnerships in flight→
2025ParaBuyerOnline marketplace
ProductShipping · pre-public launch→
2026StrajiSaaS mar-tech
ProductShipping · 5 tenants→